There’s something about a wine lip that gives off this total grunge-cool vibe. It’s Winona Ryder circa-Johnny, it’s blood-in-a-vile Angelina Jolie in the 90s, and when done right, it’s all lived-in-Saint-Laurent-boss-bitch.

Here’s the thing about wearing it though, it’s a statement; and our advice is to wear it like you would a Celine gold choker in the day…dress it down, ladies.

But it’s not always that simple, and a plum lip can often feel slightly intimidating, so in the name of helping a sister out, we’ve decided to give you a few easy styling tips to give you that extra motivation to wear it. And own it.

Our shade of choice? MAC lipstick in “media”.