“I’m Gemma Cowling. I consider myself to be a pretty low-key when it comes to my beauty routine. To put it simply, my signature look is sunscreen ​on​ fresh skin. I’m all about keeping it simple, and am a big believer that you shouldn’t put anything on your body unless it’s to feed it what it needs—yet somehow my beauty cabinet is a flowing and very random assortment of drugstore makeup and beauty products. Being a model, a LOT of the products in my beauty cabinet are designed to scrub my face clean after a day on a shoot. There is nothing better than clean skin. I have more shampoo and hair products than it makes sense for one person to need, and let’s not even talk about the masses of hair ties and bobby pins…

Balenciaga B. Balenciaga Skin

B. Balenciaga Skin by Balenciaga is my scent. I love the notes of green tea mixed with sweat and cigarette smoke. Subtle and sexy.


Essano Clarifying Clay Masque

My beauty philosophy is that less is everything, and I tend to keep to a very basic routine. However, I was recently introduced to this masque, and am now obsessed. I use it once a week to give my skin a good detox, and my face always feels fresh and glowing afterwards.


Lucas' Papaw Ointment

Who doesn’t own twenty tubes of this bad boy? You will find tubes of this in my beauty cabinet, handbag, back pocket… I always have one on the go.


Nair Cream Hair Bleach For Face And Body

My bleached eyebrows have become a part of my signature look, and a girl’s gotta maintain them! I bleach them myself every fortnight using Nair’s Cream Hair Bleach for Face and Body, letting it sit for 20 minutes.


Toni & Guy Leave In Conditioner

I am pretty vigilant with my hair, and try to keep it as healthy as possible. Being bleached blonde, if I don’t look after, it I will lose it! For this reason, I love a leave-in conditioner. It gives me that extra level of nourishment after washing. I also use this to reset my hair between washes (hot tip)—I apply to it to my ends and spritz with a little bit of water. It keeps my hair smooth.”


Photographed by the author.