Ageing, like a great many things in life, is inevitable. It’s like being born and feeling feelings. There’s no Get Out Of Jail Free card. Yet, utter the word and it’ll instantly rouse feelings of uncomfortable, lingering dread. It’s the kind of looming apprehension that makes you want to reach for the most hyper-restorative serum on your shelf.

We’ll be the first to confess that wrinkles scare us. We give you permission to be scared, too. Change, especially in your very own face, can be kind of terrifying. But, if we spend too much time agonising over what we know is going to happen, we’ll a) probably make the ageing process worse, and b) forget that beauty traverses youth (which is an important thing to not forget).

So, from us to you, here are some of our favourite ladies, all here to remind you that the intricacies of a face that carries years of life isn’t something to dread, but embrace.


Erin Wasson, Founder, Wasson Fine

“I understand that women enjoy doing little tweaks just to sort of soften things and to make things a little bit less so, which is fine, but I’m definitely of the latter where it’s going to happen no matter what, and I think that the more you manipulate, the more you’re just going to look ridiculous. I’ve seen it time and time again. You’re putting unnatural things into your face. It’s really frightening.”

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Justine Cullen, Editor In Chief, ELLE Australia

“I’m getting more and more low-maintenance with age.”

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Hannah Henderson, Owner, General Store

“You can have all of the fancy creams in the world, but if you don’t take of your body on the inside, it will show by the time you’re 36.”

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Rebecca Caratti, Editor, Buro24/7 Australia

“The older I get, the less makeup I wear. I love the look of a clean, glowy, natural face – with my features enhanced rather than masked.”

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Linda Rodin, Founder, Rodin Olio Lusso

“Ageing is not really graceful. There’s nothing graceful about it. It’s not easy. I mean, I’m vain like most women and I don’t like looking at my wrinkles. It’s almost like, ‘How did that happen?’ At the same time, I tried filler and I thought I looked worse. I felt like I was kind of morphing into someone else. I put it around my nose, and well, it doesn’t look natural. How could it? I don’t think I looked better. I feel like I kind of was looking like a fraud, like everybody else. Everybody to me looks the same. All these women look exactly the same. I just don’t find it interesting or appealing, so I never did it again.”

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Words, Magdalene Shapter.