Jordan Daly
On her beauty routine:
“Post 7am yoga, I shower… and don’t wash my hair. That happens for about, oh… 4 days. I use a hair dryer on it or just flip it up and down a few times, and then I put Nuxe Oil in my hair, Nivea lotion for body, Burts Beeswax Moisturizing Day Creme, and Nars Orgasm blush. Then either Sephora black eyeliner on the bottom or Rilastil mascara,
a swipe of Revlon Berry lipstick and then blot it off
and finish with a spray of Frederic Malle Portrait of a Lady.”
“I love Rilastil mascara. I’ve only found this at C.O. Bigelow Pharmacy but it is lengthening and lasts for months.”
On her best budget beauty buy:
“Burts Bees Wax Moisturizer – an awesome $15 option for face.”
Product pictured:
Burt’s Bees Moisturizing Day Creme
On her best kept beauty secret:
“My secret would be mixing a bit of self -tanner with my face lotion.”
On her beauty kit:
“I wish I could tell you that I’ve spent time going through and determining the best products for me…. but truth: they happened by default! One of my best friends was a beauty editor and gave me her hand offs, which happened to be the Chanel Vitalumiere Aqua Foundation. I liked it. So now that is what I buy.”
On her hair routine:
“I like Organix Coconut Water Shampoo because it reminds me of the ocean or at least an outdoor shower. In the shower right now is KMS conditioner and I bought it because it smells absolutely delicious. I have a Moroccon Oil hair mask that I use every couple of weeks and also Ecru Spray Leave-In Conditioner – the reason I only wash my hair twice a week is because it is a NIGHTMARE to untangle.”
“I’m actually now off kale… I know, shit moves crazy fast in this place!”
On what she loves about N.Y.C:
“I have lived here for 13 years and can still walk around and end up standing in a spot and looking at a view I have never seen before.”
Products pictured:
On what beauty means to her:
“Human energy. Someone who is natural, humbled and rooted in gratitude.”
“This little gem is a zine called Brooklyn to Mars which is carried in a very small bookstore in Brooklyn. Each issue has a theme, and I happened upon this one, poignantly themed ‘Money’, right after I had gotten back to New York from an economic development project in the Philippines and was having a hard time looking around at all of my ‘things’ and feeling like I deserved them. Takeaways: it’s ok to be financially stable, even successful. Bottom line: we cannot feed the hungry by refusing to eat.”
On looking refreshed:
“My eye opening ‘trick’ in the morning is splashing really cold water on my face. When I used to fly a lot internationally I would use Chanel Hydra Eye Gel…and then find a body of water to jump into upon landing, if remotely possible.”
On her high-rotation products:
“Leilani Bishop Pikake Oil…. not only is she one of my closest friends, she creates the most gorgeous fragrance oils. This one is my favorite and I carry them for a little after yoga refresher.”
On her signature scent:
“Portrait of a Lady by Frederic Malle… I always buy the travel kit of three rather than the big bottle, because I like have one in my bag for for an end of day spritz, if I am going straight to dinner.”
On her go-to natural products:
“Grapeseed Oil… I love oil. I buy them everywhere and just alternate them when I get out the shower. I use this on body and hair.”
On her personal style:
“Somewhere between surfer and civilized.”
On her diet:
“I’ve been off dairy for about 3 years. I eat mostly vegetarian + fish. Except for those times when I don’t, because I am craving a burger with grilled onions and BBQ sauce.
But other than that, I do fruits and greens in a shake or bowl in the morning, raw during the day and then usually fish or eggs over grilled vegetables for dinner.”
On her product obsessions:
“Korres Chapstick, Eve Lom face wash and Frederic Malle Portrait of a Lady fragrance.”
“My path over the past couple of years has led me down that of living my truth in this very beautiful, unexpected, labyrinth-esque way. It’s had an impact on my mental and emotional self… which dictates my physical self. And I do think my aesthetic being is brighter!”
On where she dreams of living one day:
“In a shack on a beach. I am not sure the answer is so physical, or tactical anymore. I am choosing to live in New York today, because I feel it is offering me growth, and beautiful opportunities I didn’t know existed. So my next spot I think will need to come with those elements… and if it is on a surf break that would be amazing.”
You know those “moments” in fashion that transcend the clothes themselves? Those game-changing, innovative moves that continuously keep major brands valuable and relevant – making sure we’re inspired to exchange our hard-earned clams for their extravagant wares? Well, typically there is a person carefully orchestrating that thing (whatever the hell it might be) that everyone will be talking about tomorrow.
These are the unseen behind-the-scenes gurus who propose such headline-making game plans as Marc Jacobs casting its next campaign with unknowns unearthed on Instagram, or enlisting inveterate wild child Cara Delevingne to front the new Spring/Summer line for a traditionally restrained label like Burberry. Jordan Daly is one of those people.
After 10 years working in strategy and marketing for some of the biggest luxury brands in the world – including Burberry & Ralph Lauren, her ‘day job’ is now an amalgamation of: building brands, community development projects and teaching yoga.
Within the past few years Jordan created Mind The Gap, a consulting business that specialises in the ambitious task of rolling social responsibility and economic success into one for corporate organisations. At its core, Mind the Gap is about changing the world for the better.
Jordan’s journey from big brand corporate chaos to a more spiritual, holistic path has proved an evolution of the soul as much as anything. So, has the shift influenced her style and beauty choices?
“’Shift’ is a great word… Long story short, I spent a lot of time looking externally for things to make me feel happy and fulfilled and successful. I realised that everything I need I already possess. So my path over the past couple of years has led me down that of living my truth in this very beautiful, unexpected, labyrinth-esque way. It’s had an impact on my mental and emotional self, which dictates my physical self. And I do think my aesthetic being is brighter!”
It’s not like her ‘aesthetic being’ has ever been anything less than bright.
Her look is classic all-American babe: tall, strawberry blonde hair with a slight post-beach vibe.
Her personal style she describes as “somewhere between surfer and civilised”, with beauty efforts that fall “somewhere between not brushing my hair and putting on lipstick.”
“I wish I could tell you that I’ve spent time going through and determining the best products for me, but the truth is: they happened by default… How I treat my body is infinitely more important than what products I use on it.”
What about the lush La Mer eye balm we spotted in her collection. Isn’t that great?
“So Good!” she says… before adding: “Okay, I’m lying. That was hand-me-down from a friend who worked for La Mer. Have never used it. My eye opening ‘trick’ in the morning is splashing really cold water on my face.”
Jordan’s definition of beauty is rooted in the internal, so health and wellbeing are important to her. But by the same token her attitude to it is refreshingly laidback.
“I’ve been off dairy for about three years and I eat mostly vegetarian and fish… except for those times when I don’t because I am craving a burger with grilled onions and BBQ sauce.”
Now that’s our kind of girl.
Photography by Soraya Zaman.
Words by Susannah Tucker.
