When it comes to inciting FOMO, Scandinavian beauties do it best. And Anine Bing – former model, blogger and founder of her eponymous fashion label – is a shining example of this fact. Anine has been in the game since she was 15-years-old, in various capacities, and during that time has refined her cool-girl aesthetic and solidified herself as one of our favourite creative women.

Anine Bing is one of the most visually and stylistically compelling industry figures out there, which goes some way to explain her Instagram following nearing half a million. In a world where celebrities are needlessly scathed by their fans on a regular basis, she has almost miraculously gained herself a legion of nothin’ but highly devoted, super infatuated followers. All it takes is two minutes of scrolling through her feed to find out just how worshipped she is.

When it comes to her beauty/life routine, Anine knows what’s what. The key to looking like she does, aside from being blessed with insanely fortunate genes, is to keep it low-key. As for beauty, she adheres to a few basic rules: lots of sleep and a small rotation of trusted products, and when it comes to her style, she likes to “keep it simple but still interesting” with a mix of good jeans, boots and leather jackets. We caught up with the smart gal in her beautifully curated LA home to chat about the above and more, so you can get a taste of what it’s like to live in Anine’s World.

Words, Madeleine Woon. Photography, Adam Amengual


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