To celebrate their big 1-0, Byredo have released a new scent, titled Unnamed, which they described as being an “ode to the partners, retailers, staff and loyal customers of the brand.” Cheers, guys! What it lacks in a name, it definitely makes up for in citrusy fresh aromas and super sleek packaging.
The unisex fragrance was left unnamed with the idea that the wearer could pick a name themselves and label the bottle as they see fit. You’re completely in control of writing your scent’s story, making it the perf option for anyone who loved Goosebumps’ choose-your-adventure series or Natalie Bedingfield’s timeless lyric, “the rest is still unwritten”.
The cute lil’ bottle is packed to the rafters with gin accord, pink pepper, orris stem, lush violet, tree moss and fir balsam. Do your nose, and those of your loved ones, a massive solid this Christmas and go for Byredo’s ‘Unnamed’.
Get it here.
Words, Madeleine Woon.