The idea of beauty trends is a strange one. After all, isn’t make-up about self expression, rather than fitting in with seasonal fads? Whilst our aesthetic cues used to come almost exclusively from the biannual runway shows, social media means that we now receive beauty inspiration from everywhere. Rather than a strict set of seasonal diktats, beauty trends have become an infinitely more fluid thing. The runway shows still offer exposure to amazing creativity – not to mention the cleverest ideas from the best make-up artists in the business – but are joined by trending techniques on TikTok, new formulations from our favourite beauty brands, and the looks we love most on Instagram. Trends end up being a sort of happenstance of the stuff we’re all into at the same time – the key ideas that emerge from the noise. Here are some beauty trends that are still reigning in 2025.
A dreamy coral-toned peach that can be worn across eyes, lips and cheeks for a harmoniously tonal look.