In the (extremely lucrative) and fabulous world of red lipstick, there are more shades than you can poke a stick at. Finding your perfect one is hard, and for some reason the shade that looked amazing on your friend doesn’t quite look the same as you (excluding MAC’s Morange which is pretty much universally the best).

We’ve all been there, and we’ve all been at the bottom of our make-up bag, scrambling last-minute to find the right red to make-up for an outfit that’s lacking 10%.

Apart from matching skin tones and lipstick shades (cool on cool, warm on warm), there isn’t much else in the way of guidance, so we went to town with a bunch of red lipsticks to find the most flattering shade for blondes, brunettes and beyond.