In the beginning of the #WellnessWorld, there were two-ingredient pancakes and coconut-encrusted energy balls. Then came the advent of standing desks, Pilates and smushing together your hot girl walk with your hot girl work-from-home routine. Now, there’s red and infrared light – and it’s everywhere. Most readily available through the use of LED masks, saunas and other often expensive devices, red and near-infrared light therapy has an impressive benefits sheet – proven to repair tissue, expedite wound healing, rejuvenate skin, promote collagen production and more.
Its popularity is filtering out from the voices who make up the wellness world on social media. Searches for red light therapy have increased by 200 percent in the United States over the past year with searches for “is red light therapy a hoax” proliferating (+450 percent) also. In the UK, searches for red light masks are up 70 percent over the last year, too.
Jeannette Aranda or, to her loyal 379k followers (of which I number and have done for the best part of 10 years), @shutthekaleup, is a red light disciple, regularly sharing pictures and videos inside near-infrared saunas or using a sizeable red light at home.
“I started using red light therapy back in 2018 when I got pregnant with my first son,” she tells me. “My chiropractor had explained the benefits to me and let me use his for postpartum recovery. Since having my sons, I have taken our health and wellness seriously. With red light therapy, it’s the longevity aspect for me. I like to take precautions and incorporate things like that to keep our well-being running smoothly. When bedtime rolls around, the red light is our ‘night light’. It’s perfect for supporting our circadian rhythms and anytime one of us is hurt or has any inflammation we sit in front of it. They love it.”
For Phoebe, a 25-year-old video editor, red light came at a crucial time in her acne journey.
“My skin was desperate and I was on the last medication before having to turn to roaccutane. The mask I bought (Omnilux) was recommended by a dermatologist and it was expensive but I justified the cost as it was rechargeable and, for cost-per-use, I convinced myself it would be worth it. It felt like a risk at the time but now it’s my most prized possession.
“While I still take medication to stop my acne from spreading, the scarring and redness have remained. Using my red light mask nightly has significantly decreased the redness and, when I’ve taken breaks from using it, my skin feels angrier.”
Seemingly, red and near-infrared light can help with acne, inflammation, collagen production, laxity, fine lines and more. Is this why the global LED mask market is expected to grow 12.4 percent by 2030, valuing $600 million? Or, why more brands are offering red light masks, wands, patches and devices? Let’s dig a little deeper.