The sanctity of a clean bathroom populated by beautiful products in a world where the icks are abundant and lurking around every dusty corner, cannot be understated. We’ve all been privy to that dreaded moment of entering someone’s bathroom and encountering an empty soap tray on the sink and glimpsing a single bottle of three in one shampoo, conditioner and body wash perched on a shelf in the shower. On the other end of this spectrum the current obsession with beauty and self care culture, combined a spike in targeted advertising on social media, has spawned a draconian fanaticism with skincare routines that often results in an excess of clutter and impulse purchases that end up gathering dust in random drawers. Among the barrage of “must buys” we encounter on a daily basis some are just plain bad, others are just plain boring but effective and a rare few are not only effective but also able to excite the senses and trigger an enthusiasm for the ritual of beauty purely by their physical presence. These are cosmetic creations worthy of the top shelf, a range of products that pique one’s curiosity and hark back to the timeless elegance of the old school powder room.
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