Pucker up, babies! Today is a day to celebrate love, throw all your money at hallmark and go out for the nicest meal of 2017. It’s also a good day for a lot of people to cherish their best mates, before fully embracing their tragic side by throwing heart-shaped chocolates at whatever Hugh Grant movie they’ve landed on.

No matter your ~relationship status~ V Day is a perf time to fancy up your lipstick collection. We’ve rounded up our favourites for erry hair colour so you can be your most fab self every single day this year. <3.

For all you blondes who like to have fun, Nars’ Dragon Girl in Red is the one. This velvety matte gem is packed with rich pigments and is long-lasting so you can xo the day away without worrying about the smear factor. It also comes in a jumbo crown pencil and if that’s not the most kawaii thing ever then we’re not sure what is. Other goodens for blondes with blue eyeballs is MAC Cosmetics Lipstick in Ruby Woo, Yves Saint Laurent Rouge Pur Couture Lipstick in 1 Le Rouge and Tom Ford Lip Color in Cherry Lush. Tom Ford in Wild Ginger is a banger if you’re after a slap of orange. Which you should be, because orange is to blonde hair what Beyonce is to Jay-Z, aka MFEO.

All the brunettes out there should BFF Chanel Gabrielle in Blue Red. It’s a super hydrating lipstick in a beautiful blue-toned red that makes teeth look whiter and skin brighter. Winning. Other good options are Chanel Rouge Allure lipstick in Envoûtante, Nars lipstick in Scarlet Empress and Charlotte Tilbury Matte Revolution lipstick in Glastonberry, ‘cause plum is the perf match for darker shades.

If your hair is black, you’re pretty sorted with any shade. Avoid brown based reds, and go for blue toned reds instead — Bobbi Brown Creamy Matte Lip Color in Red Carpet is great.  If you’re feeling a bit ~crazy~ pop on a pink hue — Rouge Coco Shine in Intime is your best option, IOHO.

If you’re one of the lucky few people who’ve been blessed with red hair, you should def hit up a pink shade. Our pick is the Yves Saint Laurent Rouge Volupté lipstick in Nude Beige and MAC Cremesheen + Pearl Lipstick for an everyday wear. To stop traffic, pop on Estee Lauder in Pink Champagne.

Words, Madeleine Woon.