Georgia May Jagger

Being born into creative royalty, with parents Jerry Hall and Mick Jagger, can of course come with its pressures. But Georgia May Jagger doesn’t seem to be swept up in any of it – nor does she ride on anyone else’s coattails. She presents and continues to live, that success and greatness isn’t something you’re born into. It’s something that arrives from working for it.

Entering the modelling world at 14, Georgia quickly understood the ridiculousness and insecurity the industry circulates amongst women. She credits her mum, legendary supermodel Jerry Hall as her greatest support – someone who has lived through it all – for helping to stay level-headed, and not be brainwashed by the craziness and pressures of the modelling industry. Georgia does not let glamour and fame dictate what’s important, valuing that life is about dedication, work, and consistency.

Passionate about skin and hair, Georgia became an investor and co-owner of London’s iconic hair salon Bleach in 2019. This move became the foundation of her backing products she truly believes in, leading her to her latest venture, May Botanicals, her namesake, clean skincare line that launched in late 2023. Recently, she was also named the British Beauty Council’s Wellness Ambassador for 2025, a role to champion and shape the future of British beauty.

Aware that the current beauty landscape was already very saturated, Georgia still felt something was missing from a holistic approach to skincare that would nurture the skin without harming ingredients. Due to her own struggles with sensitive skin, Georgia’s passion for creating products is solely derived from what she was searching for herself. 

She’s been involved in every part of her business – from learning how to create a website, to handpicking the ingredients for each product, Georgia has personally invested all her resources into the brand. This is not just another case of a celebrity lending their face to a brand. The brand is Georgia. 

None of her products use the words ‘anti-ageing’. She laughs at the ridiculousness of this concept in our conversation, and again credits a lot of her principles back to her mum’s philosophy on ageing, who, as a supermodel in her late sixties, has never had Botox or surgery, and remains completely confident with who she is. To grow up with this mentality around you makes for a very solid foundation.

Now as a new mother to her son, and a business founder and investor, it’s inspiring to see the dedication, love, and passion Georgia brings to all aspects of her life. Though she is the first to call bullsh** on the pressures new mums are under to have it all and do it all, it seems Georgia naturally handles all of life as it comes to her, with a wonderful take on what truly matters.

For me, it’s become more about feeling comfortable in myself, as I am, especially as I’m getting older. And not to be cheesy, but I always think about my mum, my mum’s so beautiful.

I don’t relate it to myself that much, I’ve always looked for external beauty in the world. So the question of what beauty is is not going to be if my hair looks really good or how I look. It sounds cheesy but I think it’s often like looking for it in other things, something with a feeling. 

I can be quite insecure and don’t always think of myself as beautiful, so I can’t really answer that question honestly. I think for me there’s like a lot of pressure nowadays perhaps especially in our industry to keep up, and because I’m 33 and I started modeling when I was 14, I think there’s a lot of pressure to keep up with a certain image, that beauty is youth, but I always think of my mum as being someone really beautiful to me, and she’s 68 and she never had any surgery. I’m lucky that I’ve had her to look up to.

There is a lot of pressure even for me, with body image and keeping up with this unattainable look which is quite often, to be perfectly honest, just an image.

Although a lot of things have changed, there is this kind of cultural feeling that you have to really push against aging from a super young age. Whereas I feel like 10 years ago it was more something that you thought of when you were in your 40s and 50s, but now it feels like people in their 20s are super focused on anti-aging!

I think it’s more about embracing ageing as a positive thing instead of thinking of it as super negative all the time. I don’t have as much of a problem with getting older now as I did at 25. Now they’ve made it so you can’t model until you’re 18, but when I was younger it was very normal for people to be modelling really young –  my sister first did runway shows when she was 14 years old, and I was first working at that age too. So, I think that when I turned 25, I always thought I’d stop modelling, and that was to me really old. Now being in my 30s, I feel like I’ve already gone through the quarter-life crisis or whatever it was when I was 25, which now I think is so young.

Pregnancy and the postpartum journey are really intense with all the changes, so it’s important not to be harsh on yourself and the way that you look. It’s such a new experience, and obviously so amazing and beautiful, but it’s crazy when you come home after having a baby and you still feel and look like you’re pregnant, that’s such a journey in itself. We have this whole view of society where we’re like, ‘Oh, pregnant women are so beautiful’ and then the moment that you have a baby, it’s expected for you to go back to the way that you were before pregnancy. I feel in our culture we don’t really respect the postpartum journey and cut women any slack, the pressure to snap back is crazy. 

I think everyone kind of does, but lately I’ve started feeling a bit more comfortable. I think the first few months I didn’t really have the bandwidth to worry about it that much because you’re just worried about taking care of this new human that you’ve got and there’s such a beauty in that.

I think I’ve always had to take it with a pinch of salt. Because I’m shorter, they’re quite often like it’s a no from us because you’re not tall enough. When my sister was doing shows in Milan (before my time), they would sometimes have a line that they drew on the wall or a ruler, and if you didn’t meet it you wouldn’t even go into the casting. Things have changed a lot since then.

I feel when I’ve done shows more recently, the height thing isn’t as big of a deal as it used to be, and I feel like you’re seeing a lot of different people and bodies. It’s a little more focused on personality now. I guess you could say that’s a positive aspect of social media.

You have to go into it and not allow yourself to be bullied. And I feel like they’re not allowed to do that anymore, but they used to. I’ve been very lucky that my agent would never really put me into that bad a situation, but I remember being at a casting for an underwear thing and I was probably my skinniest ever and they were like ‘We have other curvy girls too’ and I was 117 pounds. It was crazy. I learnt from my mum to try and drown that out a bit. She’s from an era where women had fuller bodies and that was more idolised, and I feel like we are coming from this 2000s time where everyone was super, super thin, and now we’re going into another time. Having her voice of reason and her advice has always helped me deal with it all. 

I keep it really simple. In the morning I cleanse with the May botanicals clean slate cleanser. It’s got Salicylic acid, pink clay, and organic rose water in it. I’ve been using it for five years now, it’s super balancing. It’s funny because my boyfriend uses it and he’s like, “This is actually really good.” The salicylic acid is naturally, gently exfoliating. But nothing harsh; it’s all designed for sensitive skin, which is what I have. 

Lately, I’ve been using the La Mer treatment lotion toner, which I never used to do. If I’m in a hot place I’ll put on sunscreen. I feel that the big one for anti-aging is just wearing sunscreen but obviously in London we don’t need it that often! Then I use the daily dose moisturiser, it’s a prebiotic moisturizer with a pillowy feeling and not oily. I use it day to day, and then like in winter I’ve been adding a little bit of the Golden Hour face oil.

The evening is usually when I have more time, which I haven’t had a lot of lately. I’ll keep the same basic routine but usually add in some serums, or I’ll do a mask, like the kelp mask. It’s a serum-based mask and is 100% kelp. It’s biodegradable but is infused with a collagen-producing serum with aloe, mountain peony, peach and pear extracts. It is super hydrating, which is amazing for me as I have quite dry skin so I go for all the hydrating things.

I always loved the Eve Lom Rescue Mask. It’s a proper deep cleansing mask if you’re having a breakout. I don’t use it that often but will use it when I need a deep cleanse. It comes with a muslin cloth which I love. Then there’s a brand called Isun which is another amazing organic brand that I’ve been using for years. It’s always been a big inspiration for me starting my own brand. They have a phyto infusion facial serum I love. I’ll usually do more layering at night so I’ll do my regular moisturiser and then add a serum or a mask. The only thing that I usually change or try new ones is serums because I don’t have a serum in my line. I’ve been using the Biossance squalane and copper peptide serum. We also have a great spot solution so if I’m having breakouts I’ll leave that overnight which looks super cute. 

 I’ve always been obsessed with makeup. I’ve recently gone back to some old favorites like the Clinique Black Cherry Lipstick, I love that dark color. Nas also has one called ‘Wicked Ways’ which is a similar darkish purple color.

I love the YSL Mascara and Charlotte Tilbury Mascara, it has a thin wand which is quite good because I like a thick lash that you can layer, that one’s good for that. I use the Chantecaille Foundation – I’ve basically never changed my foundation, I’ve tried other ones and this is the one I always go back to. I have dry skin and it’s very hydrating and thin, I like the shininess. I can’t do a thick foundation but I’ll use a thicker concealer, my favorite is Clé de Peau, which is the one that industry people use. Another favorite is the number seven from Boots concealer pen. I had a makeup artist use it on me years ago and I’ve always loved it.

I love RMS, they’re also a natural brand and their highlighter luminizer is really good. I’ve also been using the Victoria Beckham highlighter which is really, really good. For red lips I always like the Nars red lipstick pencil called Kiss Me Deadly, it’s a matte red pencil. I’ll try out different lip things but I tend to stick to my favourites. I also love the Isamaya eyeshadow palettes they’re really good. I like to experiment sometimes with like a bit of glitter if I’m like really going for it but generally, day to day I just use my concealer, mascara, and a lip thing.

My other business is Bleach London, so I’m a big advocate for their products. I use the Reincarnation hair mask; it’s amazing, I made them make it in the giant pot just for me, so they have a really big pot, it’s really good. And then they have the Reincarnation shampoo and conditioner, which is bond-building Like Olaplex. We also have a serum called Hair Elixir, which is just really, really good for flyaways and frazzled ends, which I feel like I get a lot, so I use it every day. I also like the Oribe Deep Conditioning Mask and the Restore Perfecting Spray by Living Proof. I try to not blow dry my hair unless I really have to, and just style it with the Bleach hair elixir when it’s wet and curl it with my fingers.

I don’t meditate, but I want to. I feel like my version is more like having a bath or going for a walk and trying to not look at your phone, and doing some things to disconnect from the digital world is what works for me. I have three dogs so I try to do 10, 000 steps a day, it’s really hard to get to. Even now I’m doing eight thousand a day and that feels like it’s taking a really long time.

I’m into Pilates, like Reformer Pilates. I do mat Pilates too, just 30-minute ones on YouTube at the moment because I haven’t gone back to the gym. I got really into pole dancing for a while. I’m thinking of going back, it’s funny I’ve been just doing it for years but I’ve never quite gotten to the point where I can climb. I used to do boxing and stuff like that but I’ve never been a gym girl, I wish I was but I’m more into how I can work out normally like swimming and pilates and stuff that doesn’t feel like that kind of workout because you move constantly, not doing hundreds of reps.

I like cooking as a sort of meditation too.

I really like Fracas, because that’s what my mum uses and she’s given it to me and it just reminds me of her. One of my mum’s friends made me a mixed essential oil roller right before I gave birth and I’ve been using that too. I like to put a bit of essential oil on or like jasmine if I’m in a bad mood, it makes me feel better.