The art of balancing a velvety matte finish with hydration and moisture has become the beauty industry’s recent obsession. Following the editorial lead of pioneering makeup artists and designers, this unglossy trend has been the most desired and welcomed lip of the year.
From innovative formulas packed with skincare ingredients to luxe textures that glide on like velvet, here’s a selection of some gorgeous hydrating matte lip products that are worth putting your money where your mouth is.