SHEREE COMMERFORD Creative Director, Stylist
& Designer

In the world of Sheree Commerford, the term “cool kids” isn’t just colloquial. It literally refers to awesome little humans with killer style. Which is a lot like Sheree herself. Awesome human. Killer style.

Warm, kind and gorgeous inside and out, the impeccably tasteful creative director, stylist and designer (formerly of label Woodford & Co) has an unparalleled eye for kids style. Imagine the Carine Roitfeld of the childrens fashion world, and you’re getting close. And it’s her own children, son Captain and daughter Sugar, who act as her major muses, and are clearly the inspiration behind her gorgeous blog “Captain and The Gypsy kid”

When it comes to kids, Sheree’s styling is classic, chill and preppy. Think little dudes in one-off tees and vintage denim, and girls in pretty victorian dresses, styled back with vintage Ralph Lauren blazers, sweet knits and great denim pieces for top and bottom. Make no mistake though: this isn’t absurd high fashion for the toddler set. It’s all great, hand-me-down-friendly gear that’s perfect for the sort of clientele who outgrow outfits at a rate of knots.

When it comes to her own fashion credo Sheree explains, “I’m attracted to opposites. Masculine with feminine, undone with done up. I don’t feel comfortable in ‘pretty’ but I like a certain type of messy elegance!”

And her pick ‘n’ mix of favourite designers reflect that. She lists Celine, Chanel, Isabel Marant, Ellery and One Teaspoon “mixed back with vintage finds from my travels across the US and France,” as wardrobe favourites.

“I always feel like myself when there is an element to each outfit that is not expected or reinvented,” she explains. “My style evolves by being challenged, whether that’s by time, lifestyle or affordability and access. These challenges make my wardrobe so much more exciting and unique than if they didn’t exist.”

We love that Sheree is just as candid about her approach beauty.

“I have to come clean,” she says. “By the end of the day I’m so exhausted I rarely clean my face… Shameful.” But she does reveals her beauty go-to, which is “the one and only YSL Touché Éclat. That also belongs in my “I can’t live without” category.”

And of course it’s her close friends and beautiful family that come first in this category.

“Personally,” she says, when we ask what’s most vital in life, “it’s also important to have a sense of self and creative fulfilment… To be in the moment and not miss what’s happening right now! I did a lot of that when I was younger, always looking ahead. Now I feel happiest when I’m looking at what’s right in front of me!”

Photographed by Rudy Zverina. 

Words by Susannah Tucker.

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