In a world where fashion bloggers dominate our Instagram feeds, it’s not hard to feel like things are blurring into a monochromatic sea of sameness. Outfits are carefully crafted and snapped on the streets in the same way, jackets are slung off shoulders in an identical manner, and the same ‘original’ quotes seem to float across our feeds every other day. Sometimes it’s enough to make a girl want to unfollow everyone (except maybe Kirby Jenner. And possibly Doug the Pug). But just as we start to envisage tossing our phones out the window of a speeding car, we get a reminder of just how great fashion can make you feel. Margaret Zhang, aka the fresh-faced genius who cracked the digital fashion scene back in 2009, offers up an unapologetically unique voice in an industry that likes to follow.
When Margaret talks, we listen. And it’s not just her self-assured, well-honed sense of style that commands our attention. We’re mildly suspicious that — much like Hogwarts queen, Hermione Granger — Margaret Zhang has mastered the art of time travel. How else could you manage a schedule as grandioso? She’s a writer, stylist, photographer, and creative director who has worked for places like L’Officiel, Harper’s BAZAAR, NYLON, Marie Claire, Buro 24/7, and ELLE, among others. And she’s 22. Shit.
Margaret also has that flawless steez down pat, with more designer threads in her possession than you could poke a stick at. A self-made overachiever with one of the most enviable wardrobes around? Call us voyeuristic (and hyperbolic), but that’s exactly the kind of woman whose house we live to poke around in. So we did it. We headed to her shiny NYC abode last week and instantly fell hard for her beauty cabinet; every covetable beauty product our tiny minds could think of spilled out of their ceramic homes, calling into question our minimalist approach to beauty. Elsewhere in her apartment, Prada, Gucci and Chanel bags fell from the backs of doors, fur coats and bombers hugged each other in wardrobes, bottles of Loewe perfume dressed up keyboards, and Friedrich Nietzche paperbacks balanced out artfully dispersed stacks of Carine Roitfeld and Alexander McQueen coffee table books. It’s as if Margaret looked in on our apartment dreams, jotted down a few notes, and then recreated them with meticulous precision.
We hung out with the low-maintenance beauty in her magic apartment and picked her (super smart) brain on everything from beauty and shopping, to what cultural changes she hopes will happen in the next 10 years. Get acquainted.
Photography, Dan Roberts. Words, Madeleine Woon.