Auroa James The file
Aurora James Creative Director
Brother Vellies

Aurora James epitomizes the kid who grew up with a seriously awesome imagination. She’s one of those girls whose brand of creative cool oozes throughout everything she does. Case in point: as the Creative Director, Designer and Founder of Brother Vellies, Aurora has the job of creating the uniquely beautiful characteristic that defines the shoes we all wish we were wearing.

And her imagination has paid off. Recently, Aurora James has been nominated by Ms Wintour herself in the CDFA Awards for Accessory Design, and previously she’s won the CFDA/Vogue Fashion Fund. Dream on, literally.

And guys? Kanye sits front row at her shows. Enough said.

So when we rolled up to her Brooklyn house cum studio that she shares with photographer Jason Hardwick, let’s just say we weren’t disappointed. As you can expect, her wardrobe was filled with Valentino fur, Gucci dresses, vintage coats (including one passed down from her grandmother), pieces from her travels, and quirky one-off pieces (here’s looking at you, Jimmy Carter Ronald Reagan wall dolls).

We also knew we were walking into a potential shoe mecca but nothing prepared us for the rows of Beaded Maasai Sandals accented with brass buckles and hand dyed feathers, shearling Souk Sandals, shearling mules…there’s a point where you want to play it cool and not rip off your converse high tops and try on every pair. So we waited until she left the room.

But when we really got down to the serious business of rummaging through her beauty gear, we were intrigued at the mix of the natural vs the heavy duty, her obsession with Origins and her very low key hair routine, which sees her wash her hair every 7-10 days (hint? Only using heat when blow drying on day one, and a lot of bumble and bumble product).

And her make-up routine is refreshingly as low-fi; her daily MO consists of blush (“her under the radar saviour”) and lots of moisture in the form of Origins’ cult, ‘A Perfect World’. Which is apt, because being immersed in Aurora’s world, for just a day, certainly felt like the perfect world. And summed up nicely in how she starts every day, “happiness, love and being grateful that every day I have choice, sets me free.” Amen to that.

Shot by Kelly Geddes.

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