The best way to really test a ‘curling’ mascara is, of course, to skip the eyelash curler and put the product to the test… and that’s exactly what we did when Burberry’s new Curve Lash Mascara landed on our desk.

Needless to say, it didn’t disappoint. Actually, let us rephrase: it blew our socks off.

Why? Let’s start with the streamlined brush. They say good things come in small packages, and this is definitely a case in point. It’s compact, and it latches on to the lashes and pulls them upwards when you apply it.

Then there’s the volume – high-impact, but not too much – just the way we like it, and the inky formula is really lightweight, so it doesn’t feel heavy on the lashes like most other products that pump up the volume.

… all of this, wrapped up in a sleek shiny tube emblazoned with Burberry’s signature print.

RIP eyelash curler.

By Carmen Hamilton.